Glossary of Internet Advertising Terms

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CTR (Click Through Rate)

Term Definition
CTR (Click Through Rate)

This is a basic measure of how effective an ad is. CTR's range from the industry average of about 0.20% to as high as 5% or 10%. As a general rule, the more targeted the site, the higher the CTR. For example, you'd expect an ad for "Tennis Balls" to get a higher CTR on a tennis site than on a general sports site. On a general site such as a News website they would get an even lower CTR.
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