Advanced Web

Advertising Education

When it comes to advertising on the internet, you need to think about your target market. Do you own a local business or can you benefit from world wide visibility? Do you sell products that can be shipped around the world? If you answered yes, Internet Advertising is a must for your business to survive. We're here to help you succeed!

Creating Effective Banner Ad Campaigns

When first introduced on the Internet, banner ads changed the face of advertising. While most marketing companies and professionals were thinking about print ads, the concept of banner ads, with their limited space, visibility and size, was revolutionary. Marketers were forced to think outside the box and craft new designs within new boundaries. Time and research showed that their efforts were not wasted. An early study by Nielsen / NetRatings in 2000 found that using the right approach in creating banner ads was successful in drawing users into actually clicking on those banner ads. Thereby followed much study and research on what constitutes the best practices for creating effective banner ad campaigns. Banner advertising has seen some changes since their creation. A recent study by the same group in 2006, found that banner ads were causing “banner blindness”, and like the plague- were being avoided by clickers. Now instead of screaming flashing multicolored banner images, more emphasis is placed on making the ad simple and relevant to the page it is placed on.

Here are a few tips to help create banner ads that will work to your site’s advantage.

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Why Internet Advertising is so cost effective!

Advertising on the Internet is the most cost-effective form of advertising available. Because of its electronic nature, there are virtually no costs associated with paper, ink, printing, postage, or delivery (as in print media), code compliance, construction materials or laborers (as in display), or antennas, repeaters and satellites (as in broadcast). And the costs that do exist (personnel, equipment, office space, etc.) are shared by the other media as well. In short, the overhead is greatly reduced and Internet Presence Providers like TC Concepts generally pass on this savings to their customers. In these times of rising paper costs and tight budgets, Internet advertising provides a sensible way to build a marketing plan that is versatile, expandable and interactive (see below). In a cost comparison

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